TurningTrulyintoaculture-ledbrandthroughIRL-firststorytelling

AsSocialAOR,UNFOLDhelpsshapeTrulyintoaculturallyfluentbrandthatshowsupinthezeitgeist,notjustonmarketingcalendars.Bytappingintofandom,trends,andreal-worldexperiences,webuildasocialpresencethatdrivesbothonlineengagementandIRLimpact.

Industry

Food & Beverage

Services

Social Strategy
Content Creation
Creator & Influencer Partnerships
Community Management
Experiential & Live Events
Creative Strategy
Shoot Production

6MM
TotalImpressions
30k
AverageImpressions
123k
TotalEngagements
271k
TotalShares

Challenge

Thehardseltzercategoryishighlysaturated,withfast-movingtrendsandlittlebranddifferentiation.Trulyneedsasocialpresencethatfeelsnativetointernetculture,capableofstandingout,drivingconversation,andbuildingrealaudienceconnection.

Approach

Webuildaculture-firstsocialenginedesignedtoidentifytrendsearlyandactivatequickly.Bycombiningreactivecontent,creatorcollaboration,andIRL-firststorytelling,wecreatehighlyshareablemomentsthattranslateonlinemomentumintoreal-worldparticipation.

holding space for these 💅
- 9,751,73 impressions
- 22,724 engagements
spray it, don't say it 🤫
- 731,358 impressions
- 19,745 engagements
winter weather's chill. you don't have to be 🔥
- 1,006,618 impressions
- 12,416 engagements
hard body, hard seltzer 💪
- 105,225 impressions
- 7,091 engagements

Impact

Weturnfast-movingculturalinsightintotangiblebrandmoments,fromviralmemesinspiredbyrealityTVfandomtolimited-editionflavordropsandliveeventsbroughttomarketinunderamonth.Theresultiscontentthatdoesn’tjustfollowconversation,butextendsitintotherealworld.

Ourrecurringsocialseriesconsistentlydeliversoutsizedreach,withsomeformatssurpassing1millionimpressionswhileoutperformingcategorybenchmarks.Atthesametime,wetapintobroaderconversationsaroundlifestyle,wellness,andsocialbehaviortopositionTrulyasafun,culturallyrelevantalternativeinacrowdedcategory.