Powering Paramount+ soccer at scale

UNFOLD partners with Paramount+ to support UEFA Champions League and global soccer programming through high-volume display, OOH, and motion asset production. For over five years, we have delivered a continuous stream of digital and DOOH creative designed to support always-on campaigns and live match promotion.

Industry

  • Sports

Services

  • Digital Production
Case Study Primary Stats

Challenge

Supporting global soccer at scale requires speed, precision, and constant adaptability. Campaigns run concurrently across leagues, with frequent updates driven by match schedules, player changes, and real-time programming needs. Tight turnaround times and high asset volume demand a system that can move quickly without sacrificing accuracy or consistency.

Approach

We built a production system designed for scale, combining clear asset organization, repeatable design frameworks, and a 24-hour workflow across teams. From static display to high-impact motion for DOOH, we develop and deliver assets quickly while maintaining consistency across campaigns, formats, and platforms.

Impact

UNFOLD has become the go-to production partner for Paramount+ soccer, delivering thousands of assets annually across display and OOH. Our system supports multiple leagues simultaneously, ensuring campaigns stay live, accurate, and up to date in real time.

By combining scale with consistency, we enable Paramount+ to maintain a constant presence across platforms, supporting both always-on promotion and high-impact moments. Our work helps power one of the platform’s most valuable content verticals.